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The Power of IP Video: Unleashing Productivity with Visual
Networking
Reviewed by Robert L. Pritchett
Introduction
The definitive guide to deriving
business value from IP video solutions
Using today’s rich new IP-based
technologies for video, voice, and web collaboration, businesses can streamline
and accelerate processes, increase productivity, and improve both top and
bottom lines. In The Power of IP Video, a team of Cisco® experts shows you exactly
how to make the most of these powerful new IP video solutions. Writing for both
business and technical decision makers, the authors present new best practices
for optimizing virtually any program or process and for improving collaboration
between virtually every employee, customer, supplier, and stakeholder.
Drawing on their pioneering
experience working with IP video internally and supporting the top Cisco
customers, the authors show you how to make the business case for IP video and
offer practical guidance for successful implementation. To demonstrate IP video
at work, they also present an extensive set of case studies from large,
medium-size, and small companies in many leading industries. Along the way,
they demonstrate the real-world application and value of several key Cisco
solutions, including Cisco Unified MeetingPlace®, Cisco Unified Video
Advantage, Cisco Unified Communications Manager, Cisco TelePresence™, Cisco
Digital Media Management, video surveillance, and WebEx®.
- Use
IP video to meet the needs of knowledge workers while reducing travel and other
costs
- Extend
IP video from the office to anywhere work takes you
- Identify
opportunities to leverage IP video in finance, marketing, sales, manufacturing,
and R&D
- Apply
IP video in financial services, healthcare, e-learning, high tech, sports and
entertainment, and other industries
- Use
IP video to “scale” the impact of your senior executives
- Use
rich media to systematically eliminate barriers to global collaboration while
saving money
- Estimate
the business value of visual networking applications
What I Learned
Not as much as I had hoped. Look, if you don't "get
it" that the next step in the evolution of the Internet is to do video,
then you are not paying attention. Google video does large videos online and YouTube does the
shorter-length versions. Google is stepping down and relinquishing to YouTube.
I'm sure it is due more to bandwidth more than availability.
This book doesn't get into the dirty details. It is more of
a sales and marketing overview effort than anything substantive. I was really
looking forward to this being a nuts&bolts book. It is not. It shows how
Cisco and others do business.
Amazon Reviews
Conclusion
If you want to see how various companies use video productively
to create 'business value" then get this book and learn how to "work
differently". If you want to get into nuts and bolts of IP Video, look
elsewhere.
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