"World-renowned photographer and director Chase Jarvis announced the
launch of an ecosystem—the first of its kind, including a new book, a new
app, and even a new online community—centered around the idea that The Best Camera Is The One That’s With You.
With the new iPhone application "Best Camera App" now available on
the App Store, an online photo-sharing community, and a book, this unique
project encourages photographers, both amateur and professional, to explore and
share their vision with the world. With only an iPhone 3GS in his pocket, Chase
has an endless outlet for creative expression, inspiration, and photography at
the click of one button. As more than 2 million visitors discovered (in just 72
hours), when Chase Jarvis published his first iPhone gallery, the iPhone is
truly capable of creating and sharing interesting and intriguing images.
The App: Best Camera
The Best Camera App allows users to
creatively edit and share iPhone images more simply than ever before. There’s a
unique set of filters and effects that can be applied at the touch of a button.
Stack them. Mix them. Remix them. There are virtually infinite creative
possibilities.
The Community: TheBestCamera.com
The
Best Camera App also allows users to share their images directly with the world
via Twitter, Facebook, e-mail, and www.thebestcamera.com,
a new online community where iPhone users can contribute to a living, breathing
gallery of iPhone photography from around the globe. This virtual exhibition
displays images uploaded by Best Camera App users and lets them vote for the
images they like.
The Book: The Best Camera Is The One That's With You
Chase has pulled a collection of his iPhone
photography together into an amazing visual journal. Proving the phrase he
inadvertently coined, The Best Camera Is The One That’s With You,
his new book released by New Riders, part of the Peachpit family of creative
imprints, reveals what is possible with an iPhone camera. In The Best Camera Is
The One That’s With You, each page displays a beautiful image taken with his
iPhone, with Chase sharing inspiring anecdotes.
“For me, this book has become a stake in the ground. With it, I hope to
underscore—perhaps even legitimize—the idea that an image can come
from any camera, even a mobile phone,” said Chase Jarvis. “Inherently, we all
know that an image isn’t measured by its resolution, dynamic range, or anything
technical. It’s measured by the simple—sometimes profound, other times
absurd or humorous or whimsical—effect that it can have upon us. If you
can see it, it can move you. I am proud of the ecosystem we’ve created: this
book, this app, and this community. Join us. I look forward to seeing your
pictures.”
The Best Camera App is available for $2.99 from the App Store on iPhone
or at itunes.com.
The book, The Best Camera Is The One That’s With You: iPhone Photography
by Chase Jarvis, is now available at Peachpit.com, Amazon.com, Barnes &
Noble, Borders, and other retailers worldwide.
Readers can learn more about the
app, the site, and the book at TheBestCamera.com and by following Chase on Twitter, Facebook, YouTube, and via his blog, chasejarvis.com/blog."
A shutterbug goes crazy snapping pics of everything
imaginable and then somehow, gets those pics printed so he can advertise his
iPhone Best Camera app. Oh, but there’s more! The website dedicated to the book
also has live feeds of images from other folks who caught the bug and are
willing to post their latest iPhone pics online too! Oh, and you can go online
and talk about them too.
What a way to make a buck.
“It’s the world’s first photo book featuring exclusively
images from a mobile phone.” It’s also a means to an end in establishing a
photogenic worldwide community.