Looking Good in Print, Sixth Edition
reviewed by Robert Pritchett
Author: Roger C. Parker Paraglyph Press, Inc.1238 East Cambridge Avenue Phoenix, AZ 85006 602-749-8787 FAX: 602-388-8192http://www.paraglyphpress.com/Booksite: http://www.oreilly.com/catalog/193309706X/ Released: December 25, 2005. Pages: 352 $30 USD, $42 CDN, £17 GBP, 26€ EUR ISBN: 193309706X Strengths: Takes a cross-platform approach to publication and uses good and bad examples to make its points. Weaknesses: None found. |
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Looking Good in Print, Sixth Edition by Roger C Parker is intended as a primer for the desktop publisher and stays with the basics for turning electrons into print. After 25 years, this book is in its 6th printing.
There are two parts of the book divided into Design and Publication. Elements of Design has 6 chapters on tooling, architecting, building blocks for graphics design, Illustration as an art and working with photographs. The Putting Your Knowledge to Work has 9 chapters on publishing, advertising, sales materials, business communications, response devices such as forms, surveys and coupons. Probably most important for me was the chapter on common pitfalls because Roger provides a plethora of wrong and right ways to do the work. Of course, that means redesign and then making the documents webable, so he devotes tow more chapters to those areas before ending with an Appendix on prepress tips and techniques.
So if you would like to learn how to do newsletters, catalogs, tabloids, ads, forms and documents for both print and for the Internet, this book is a great place to start.
